We Matter Campaign

We Matter is an Indigenous-led and nationally registered non-profit organization that is committed to Indigenous youth empowerment, hope and life promotion. Our key project is the We Matter Campaign – a national multi-media campaign in which Indigenous role models and allies from across Canada submit short video, written and artistic messages sharing their own experiences of overcoming hardships, and communicating with Indigenous youth that no matter how hopeless life can feel, there is always a way forward.

Our mission is to communicate to Indigenous youth that they matter, and to provide resources to encourage and support those going through a hard time while fostering unity and resiliency. We provide a forum for people across the country to share messages of hope and positivity. By sharing our stories, our words of encouragement, and our authentic messages of hope and resilience, we help to make a community and nation stronger. We remind youth that I Matter. You Matter. We Matter. We prove that we are all #StrongerTogether.

We Matter is committed to:

  • Connecting Indigenous youth with positive messages of hope, culture, wellness, healing, mental health and life promotion
  • Gathering and amplifying Indigenous and Indigenous youth voices
  • Creating space and opportunity for Canadians to celebrate and honour the voices and experiences of Indigenous youth
  • Creating and distributing materials and resources designed to empower Indigenous youth
  • Building Indigenous youth capacity in schools and communities by implementing Indigenous youth-led programming and enabling peer-to-peer support